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sojo raises $6.2m in Series A funding round

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US: sojo, which describes itself as the vacation rental industry’s first automated amenity platform, has raised $6.2 million in a Series A funding round.

The round was led by later-stage venture capital and growth equity fund, Ballast Point Ventures, and Key Data Dashboard CEO Jason Sprenkle.

The new funding will be used to invest in technology and personnel to support sojo’s dynamic solution that leverages reservation data and guest preferences to automatically ship the best-fit amenities, gifts, and more for each guest’s stay.

Offering ‘amenities on autopilot’, sojo was founded to remove the headache of ordering, storing and coordinating supplies by automating turnover operations. sojo provides property managers with the ability to connect reservation calendars to its platform to automate the delivery of bathroom amenities, laundry products, kitchen amenities, pantry stock, maintenance items and even guest gifts.

Property managers can choose from a catalogue of quality, eco-friendly products designed with guests in mind, and have the option to customize and private-label product packaging for a “one-of-a-kind” guest experience.

Max Farley, founder and CEO of sojo, said: “Whether you manage five or 5,000 vacation homes, sojo is designed to make life easier. Gone are the days of shipping products to your office, hiring staff to manage the kitting and fulfilment process, and dealing with errors and inconsistencies at every turn.

“There’s a growing demand for this type of support in the vacation rental space and this partnership with Ballast Point will allow us to build out technology that best serves our customers. We’re very excited to have their support,” he added.

Robert Faber, partner at Ballast Point Ventures, who will join the sojo board of directors, said: “As BPV has gotten to know Max, we have been very impressed with the growth and success that sojo has been able to achieve at a rapid pace – there is a clear need for the company’s dynamic solution in the space. Given our focus on partnering with rapidly growing private companies in the south-east and Texas, and our prior investment and experience within the short-term rental market, sojo is a great fit for us.

“We are excited to partner with Max and the entire sojo team to drive continued growth,” he added.

The latest raise takes sojo’s total funding to date to more than $11 million, following a $5 million seed round led by a private investor in March 2021.